NEWSDAY’S 2014 SEC FORM 10K FILING (For the fiscal year ended December 31, 2014) REPORTED THE FOLLOWING AVERAGE PRINT CIRCULATION NUMBERS:
WEEKDAYS – 237,000 (DECLINE OF 6.9% FROM THE PRIOR YEAR)
SATURDAYS – 228,000 (DECLINE OF 9.2% FROM THE PRIOR YEAR)
SUNDAYS – 284,000 (DECLINE OF 9.1% FROM THE PRIOR YEAR)
NEWSDAY’S 2014 SEC FILING REPORTED THE FOLLOWING AVERAGE DIGITAL CIRCULATION NUMBERS;
WEEKDAYS – 103,000
SATURDAYS – 93,000
SUNDAYS – 99,000
NEWSDAY’S 2014 SEC FILING REPORTED THE FOLLOWING AVERAGE PRINT AND DIGITAL COMBINED CIRCULATION NUMBERS;
WEEKDAYS – 340,000
SATURDAYS – 321,000
SUNDAYS – 383,000
NEWSDAY’S OWN SEC FILINGS REPORT A 15% DECLINE IN CIRCULATION FROM 2013-2014, AND A $108.8 MILLION IN LOSSES DURING THAT 2 YEAR PERIOD. THEY ALSO REPORT THAT MORE LOSSES RELATED TO LOWER CIRCULATION AND DECREASES IN ADVERTISING ARE EXPECTED TO CONTINUE INTO THE FUTURE. EVEN MORE DISTURBING IS A $480 MILLION LOAN THAT WILL MATURE ON 10/12/16. THE LOAN IS SECURED BY A LIEN ON NEWSDAY’S ASSETS.
THIS CONVERGENCE OF LOWER DEMAND FOR THE PUBLICATION AND ENORMOUS DEBT HAS UNDOUBTEDLY LED TO INTERNAL PRESSURES TO INCREASE REVENUES. IT APPEARS FROM ALL OF THE INFORMATION GARNERED FROM MULTIPLE SOURCES DETAILED HEREIN THAT NEWSDAY IS DEFRAUDING BUSINESSES TO GAIN ADVERTISERS BY EXAGGERATING ITS TRUE CIRCULATION NUMBERS.
DURING A RECENT ADVERTISING SALES PITCH MADE BY A NEWSDAY EMPLOYEE TO A LOCAL BUSINESS OWNER, NEWSDAY’S SALES STAFF GAVE FALSE AND INFLATED CIRCULATION NUMBERS IN AN EFFORT TO SELL AN AD IN THE NEWSPAPER. NOT ONLY WERE THESE FIGURES VERBALLY INFLATED, BUT THE BUSINESS OWNER WAS GIVEN A “FACT SHEET” DETAILING WHAT APPEARS TO BE FALSE AND MISLEADING INFORMATION.
THE “FACT SHEET” STATES THAT NEWSDAY’S AVERAGE PRINT/DIGITAL CIRCULATION IS AS FOLLOWS:
WEEKDAYS – 245,016/206,775 TOTAL: 451,791
SUNDAYS – 299,284/206,957 TOTAL: 506,241
THESE CIRCULATION NUMBERS RUN COUNTER TO THE INFORMATION NEWSDAY REPORTED TO THE SEC. FURTHERMORE, IN 2013, THE ALLIANCE FOR AUDITED MEDIA (WHICH IS THE LAST AUDIT AVAILABLE TO THE GENERAL PUBLIC) STATED THAT NEWSDAY HAD A TOTAL AVERAGE CIRCULATION, WHICH INCLUDED BOTH PRINT AND DIGITAL NUMBERS COMBINED, OF ONLY 377,744. SINCE NEWSDAY HAS REPEATEDLY REPORTED ANNUAL DECLINES IN CIRCULATION TO THE SEC, IT COULD ONLY BE SURMISED THAT THE “FACT SHEET” CONTAINS HIGHLY INFLATED CIRCULATION NUMBERS.
IT SHOULD ALSO BE NOTED THAT NEWSDAY’S 2014 SEC REPORT SIGNIFICANTLY OVERSTATED ITS OWN 2013 CIRCULATION NUMBERS WHEN COMPARED WITH AAM’S AUDITED NUMBERS.
FOR THE YEAR ENDING 2013, NEWSDAY REPORTED;
“As filed with the Alliance for Audited Media (“AAM”) on January 15, 2014 and subject to audit by the AAM, Newsday submitted its most recent report which indicated total average circulation for the three months ended December 29, 2013 of approximately 437,000 on weekdays, approximately 434,000 on Saturdays and approximately 495,000 on Sundays.”
THESE UNUSUAL DISCREPANCIES SHOULD BE INVESTIGATED.
NEWSDAYS FALSE AND DECEPTIVE ADVERTISING ALSO CLAIMS IT HAS 720,010 DAILY READERS AND 888,862 SUNDAY READERS.
IT ALSO CLAIMS TO HAVE A COMBINED AVERAGE DAILY READERSHIP OF 1.5 MILLION BETWEEN NEWSDAY AND ITS NYC BASED PUBLICATION, am NEW YORK.
STATISTICALLY, THESE FIGURES RUN COUNTER TO INFORMATION CONTAINED IN NEWSDAY’S 2014 SEC FILING, WHICH STATES THAT amNEW YORK HAS A WEEKDAY CIRCULATION OF APPROXIMATELY 324,000 AND A DECLINING READERSHIP. THIS IS A CLEAR EXAMPLE OF PUFFERY. IT WOULD MEAN THAT EACH AND EVERY NEWSPAPER WOULD NEED TO HAVE A MINIMUM OF 2 READERS, AND AT LEAST 172,000 WOULD HAVE 3 READERS PER PAPER. THIS DOES NOT EVEN TAKE INTO ACCOUNT THE NUMBER OF NEWSPAPERS THAT ARE DISTRIBUTED TO CONVENIENCE STORES AND THE LIKE, BUT NEVER PURCHASED. THIS IS LIKELY AN EXAGGERATED AND DECEPTIVE CLAIM.
QUOTE FROM 2014 SEC FILING:
”As filed with the Alliance for Audited Media (“AAM”) on January 19, 2015 and subject to audit by the AAM, Newsday submitted its most recent quarterly report which indicated total average circulation for the three months ended December 28, 2014 of approximately 340,000 on weekdays, approximately 321,000 on Saturdays and approximately 379,000 on Sundays. These circulation figures include digital editions (most of which are free to Optimum Online and Newsday print subscribers) to Newsday’s restricted access website and mobile applications. These circulation figures include Newsday’s total average print circulation of approximately 237,000 on weekdays, approximately 228,000 on Saturdays and approximately 284,000 on Sundays, which represents a decline of approximately 6.9%, 9.2%, and 9.1%, respectively, over the comparable prior year period. Circulation revenue for the year ended December 31, 2014 increased $4,189 (5%) primarily due to the impact of rate increases partially offset by a decline in volume.
On October 15, 2014, Newsday’s other publications, which include amNew York and Star Community Publishing and are distributed for free, filed their most recent Publishers statements with the Certified Audit of Circulations, a subsidiary of the AAM. amNew York averaged gross weekday circulation of approximately 324,000 for the six months ended September 28, 2014, which represents a decline of approximately 5.9% over the comparable prior year period. Star Community Publishing distributed approximately 1,763,000 copies each week for the six months ended September 28, 2014, which represents a decline of approximately 2.0% over the comparable prior year period.”
REFERENCE PAGES 46-48